About

why / kurows publishes interactive essays about design. Each essay takes one idea, such as why some motion feels alive, and lets you test it yourself: drag it, tune it, and feel the difference before the explanation arrives.

The essays are written for readers with no design background. A term such as “easing curve” appears only after a figure has shown what it means.

A new essay is planned every two weeks. The next topics are listed on the homepage.

The site follows your device’s light or dark setting. With reduced motion turned on, figures stay still until you press Play, and any looping animation can be paused.

Made by imkurow.